Ownership Program of Wal-Mart Case Study Example | Topics and Well Written Essays - 750 words

Ownership Program of Wal-Mart - Case Study Example As we know that labor unions heavily criticize Wal-Mart for avoiding unionization. What happens is that the company uses a 'union prevention program' i.e. meetings are held in stores where the managers or supervisors explain the consequences of unionization to the employees. Therefore due to this program, the employees in the North American stores are not unionized. As a result, a great deal of Wal-Mart unions has joined together to form a coalition called 'Wal-Mart Watch'. This group was formed so that the unions can put pressure on the company. The ultimate goal of this group is to unionize the employees of Mart-Wart and this coalition has targeted all the company's practices for its employees. This group has its own website called walmartwatch.com where it encourages the employees to file their complaints in a legal manner against the laws or regulations the company's management has violated against them. The solution to the given problems that are being faced Wal-Mart would be that if the company allows unionization then it would be able to stop the heavy criticism against the company and the company's reputation will not be damaged more. The company needs to implement unionization because today's union can be defined as the institution of the employees or workers of the company who have come together to achieve a common goal or an objective because they are considered to be open systems which are affected by their working environment and by political organizations. (Carrell & Heavrin, 2006) It's been believed that when the companies grow, the employees lose direct contact with the management of the company and therefore unions are created to help the worker's influence workplace decisions. It is through the unions that the workers were able to gain control over their jobs and the work environment of the company. It has also been recognized that the unions must address larger social issues of politics and economics to serve the best interests of their members. The labor unions of the 21st century are dealing with old issues but in new forms. For example, whose interest the unions are working for, this can be answered or described in 4 ways. And they are 1) qualified elite, 2) the core workforce, 3) peripheral employees and 4) workers who are unemployed. (Werther & Davis, 1996) Â  

Public Law Human Rights Essay Example | Topics and Well Written Essays - 2000 words

Public Law Human Rights - Essay Example (Legal Briefing) The Act has sufficient clauses to assist those enmeshed in legal complications with the fourth estate. Its provisions hold out the olive branch to hapless victims of snoopy, uncouth journalists, and those taken into custody for serious offences such as acts of terrorism. It is a step in the right direction for fairer trial and accurate justice. The courts are empowered to impose corrective, punitive or deterrent measures, although in the context of law relating to civil liberties in the United Kingdom, sometimes the sentences delivered by the honorable judges are found either too lenient with rogue elements or unduly harsh on law abiding plaintiffs. The media in UK has lobbied hard to dilute the provisions of the Human Rights Act 1998 in its original form, and continue to do so to this day. The reasons are obvious. The HRA is permanent hindrance to their right to free expression. This Act has come as breath of fresh air especially to celebrities and powerful individuals caught in the glare of an uncompromising media. (Privacy And The Press) The Human Rights Act 1998 came into force in the UK on 2nd October 2000. ... The Act makes public authorities in the UK more accountable in their dealing with citizens who can access any British court and seek redressal for infringement of rights enshrined in the Act. Evolving from the Council of Europe, a conglomerate of different European nations formed in 1949 as an aftermath to World War II, and the European Common market formed in 1957, this Act is the creation of the present day European Convention on Human Rights and Fundamental Freedoms to which UK is a signatory from among 41 European nations. (Protecting and promoting your rights) Reactions to this Act have been mixed in a continent accustomed to extreme emotions of ecstasies, turmoil, triumphs, blas and even stony nonchalance since the renaissance. Nevertheless, it has drawn the attention specifically two groups of the people in UK. One of them are those desperate for help from any quarter having exhausted all legal means for justice, and secondly, they are all those keen to get away from the piercing gaze the indicting Act, especially the media. The Act applies specifically to public authorities responsible for the general welfare of the populace. Never before in the history of the British administration was the common man more empowered to confidently take on the government for judicial lapses. It is important to bear in mind the two important factors of judicial interpretations or misinterpretations and recalcitrant occurrences such as terrorism in the present scenario which make issues for the Act more complex and difficult. Under the threat of terrorism, it is but natural for majority of the people to willingly sacrifice some civil liberties for safety and security. On the other hand, in the name of national

Chinese Communists and Guomindang Forces Relationship

Chinese Communists and Guomindang Forces Relationship This paper seeks to analyze the political situation in the formative years of the Chinese republic in order to understand reasons for a breakdown of the relationship between the Chinese communists and the Guomintang forces. This paper will examine from the collapse of Qing dynasty, the early days of the major political parties, the role played by Russia and the eventual breakout of war to conclude three reasons behind the failed relationship between the Chinese Communists and Guomindang forces , which are difference in ideology, the power hungry nature of the leaders and the suspicion and mistrust between the leadership. The last dynasty of chinas ruling monarchy collapsed in the year 1912, this dynasty was referred to as the Qing dynasty. The main reason for the collapse was lack of popular support from the people and pressure from the public who wanted change .This resulted in rebellion that was later joined by political leaders and the army. The ruler at the time, known as Pu Yi, finally stepped down; an action that signified the end of the monarchy. After the end of the Qing dynasty, China was left with a chaotic situation where separate regions were controlled by army generals who were particularly strong in the Northern region. These generals were referred to as warlords. What made Chinas situation critical at that point was that there but no national leader who could unify the country. None of these army generals was strong enough to control the entire country and thus their sphere of influence was limited to the geographical regions where they were located.  [1]   During the chaotic years of warlord rule many young Chinese joined the different movements such as the Northern campaign, the Fourth of May movement and Communism. The leaders of these movements wanted to bring changes to China at whatever cost and some of the options they had at the time, included adopting foreign ideas. One of the main ideas that gained popularity was communism as the idea of a classless society at the time seemed very appealing to most Chinese revolutionaries and political leaders. Mao Zedong then a librarian at the University of Beijing formed a society through which interested parties could study and discuss Marxist ideals, this society became hugely popular and the members later formed the Chinese communist party  [2]  . At about the same time, Sun Yat-sen a politician and Chinas foremost nationalist leader at the time was organizing his party known as Guomindang or the Peoples National Party. Suns ideals for the new Chinese republic were of a democratic government for the people, National freedom and livelihood for the nations poor. In order to defeat and overthrow the warlords who held most of the country, Sun Yat-sen, using his political party Kuomintang, sought for assistance from major foreign powers of the time, his efforts were however ignored by western countries. Thus in 1921 he turned to Russia where a communist government had taken over power. 2 Russia responded by offering support to both Guomindang and the communist party an act which was the essence of the struggle for political power between the two parties. As a way of boosting both parties Russia sent representatives to help re organize Guomindang and the communist party of china along the lines of the Russian communist party.1 These efforts culminated in the declaration of 1923 where Russia pledged her support for the unification of China and the two political parties declared their cooperation. The coming together of Guomindang and the communist party of China gave birth to what was referred to as the First United Front. 8 With Russias help Sun Yat-sen reorganized his party along the lines of Russian communist party. The party Guomindang grew into a mass party, where all decisions made by the party leaders were final. It was also run along very strict disciplinary lines. 3 Sun invited members of the communist party then still a small party to join Guomindang in their individual capacity, as both parties had a common goal. During this time Russia also offered military support to Guomindang. They brought in officers to train party members and those of the communist party who had joined suns Guomindang.3 Russia also offered weapons and ammunitions. Later a military academy was also developed to train and impart military skills to officers. 1 This Military academy was headed by Chiang Kai-shek who had risen to prominence in the party and was Sun Yat -Sens likely successor. The purpose of the Military support offered by Russia, was to help their two allies the communist party and Guomindang, to defeat the warlords who were mainly located in the North of the country and in the process to unify China into one Republic. But before an attack on the warlords could be launched Sun Yat-sen died of heart attack in 1925.  [3]   A few months after the Death of Sun, Chiang Kai-shek who was the commander of the revolutionary army launched the Northern campaign. However at the same time the Guomindang party was facing tumultuous times, the party had split into two factions, one left wing and the other right wing. The influence of the communist party was also growing within the Guomindang. In response to this and other happenings, Chiang Kai-shek curtailed the participation of communist party members in the leadership of Kuomintang. He also imposed himself as the leader of the revolutionary army. 6 The campaign against the Northern warlords was quite successful; within a few months the revolutionary army had captured most of the northern territory and imposed governments there. Most of the poor peasants in the country side welcomed the revolutionaries as the believed they represented the chance of better days ahead. But as the power of the Guomindang grew the more discontent the communist party became.  [4]   By the time the revolutionaries had conquered most of China the alliance that existed between them disintegrated. Several incidents resulted in a worsening situation. As the Guomindang were about to enter Shanghai city, there was a rebellion from communist members within the city, the response of the Guomindang soldiers when they finally entered Shanghai, was to arrest and round up the members of the communist party and then proceed to massacre them. Later in another incident, the Guomindang party revolutionary soldiers carried out another massacre of communist party members in Guangzhou, killing several hundred in the process. In response the communists who were being purged from the Kuomintang, retreated to the rural countryside and launched an uprising which was led by Mao Zedong. This uprising was easily suppressed by Chiang Kai-sheks forces  [5]  . In 1928 the Guomindang formed a government that was given international recognition in Nanjing as the government of the Republic of China. Chiang Kai-shek also formally became the chairman of the party. Using his influence among the elite and the military power that he had Chiang Kai-shek was able to maintain a dictatorial grip on the party and to defeat those within and without the party who opposed him. He tried to form a modern state but most accused him of abandoning the ideals on which his party was formed.  [6]   On the other hand the Chinese communist party which had almost been crushed by the Guomindang began to rebuild, they recruited peasants from the countryside to join their ranks with an aim of forming an army for the people which was to win the revolution against the Guomindang.  [7]   In 1931 Japan seized Manchuria and installed a puppet regime led by Pu Yi, the last ruler of the Qing dynasty. This resulted in strong anti Japan sentiment within China. Chiang Kai-shek who held the dominant military power within china opened a second front to engage the Japanese, but still gave most of his attention to crushing the Chinese communist party .To this effort the Guomindang launched a series of encirclement campaigns meant to wipe out the communist partys resistance. Of the five campaigns the first three were failures while the fourth and fifth were quite successful resulting in huge loses to life on both sides. But the Chinese communist party, cornered in the city Jiangxi of was severely depleted and its leadership opted for a retreat to shangxi an event which is referred to as the long march.  [8]   The march was brutal to the Chinese communist partys ranks; many tens of thousand were lost along the way due to desertion, attack by enemy soldiers, disease and hunger. But the positive aspect of the long march to the party was that, it brought together members who would later come to form the top leadership and decision making body of the Chinese communist party. This included names such as Mao Zedong, Zhu De, Liu Shoqi, Lin Biao, Deng Xiaoping and Zhou Enlai. Another important aspect is that during the long march a meeting of the top leaders established Mao Zedong as the top most leader of the party and with the responsibility to lead on all issues regarding overall strategy for the movement.  [9]   Conclusion After careful analysis it can be established that, the main reasons behind the failed relationship between the Chinese Communists and Guomindang forces can be attributed to a number of factors; first was the difference in ideology between the two parties. The Chinese communist party was of the belief that the fledging Chinese republic would be better off if ruled under a communist ideology almost similar to what existed in the united soviet socialist republic. On the contrary the Guomindangs vision was formed by Sun Yat-sen who was a well traveled man who had studied in Hawaii in the United States. Sun had a vision of the new China as a democratic country where the citizens were free of foreign influence and where they were free and able to earn a living, a form of capitalist society so to speak. This view had been acquired through his travels as a result of the economic progress and developments that he had seen in the western world. Mao Zedong on the other hand came from a peasant family; his view of china was that it was society where the upper class ruled and lorded over the poor masses, he felt that a classless society would be the best way to move China from the inequality and poverty that was endemic of the poor class. This was the basis through which the two leaders adopted and embraced divergent ideologies that eventually resulted in the failed relationship between their parties. Another reason for the failure of the relationship between Guomindang and the Chinese communist party was the power hungry nature of the leaders of these parties. Through out the period when there was a relationship and close interaction between the two parties, one can easily spot incidences where the leaders a good example being Chiang Kai-shek, were primarily interested in being the supreme rulers of a unified China. This was a goal that the two sides were ready to follow at all costs even if it meant massive loss of lives. This in fact was the main reason for such a bitter fall out between two groups that were once collaborators. No one, among the leaders of the two sides was ready to put this ambition aside, instead they carried on with a brutal war with a body count running into the millions just so that they could end up the un opposed rulers of the new republic. Even when the Japanese invaded Manchuria and installed a puppet regime, wish should have been sure because for a tr ue patriot to put any internal differences aside, the war between the two protagonists did not come to an end. Not until one of the sides (Guomindang) was vanquished in war did bloodshed and violence cease in China. Another crucial aspect that contributed to failure in the relationship between the two parties was the Russia factor. From the start when Sun Yat-sen approached the Russians for help after being ignored by western countries, they opted to adopt a dual policy in which they supported both the communist party of China and the Kuomintang, This decision was cunning as it was selfish as Russia itself a fledging republic at the time, wanted to peddle its influence with the two major political players in China at the time, Such a decision was likely to result in conflict at one point or the other, this for a fact was inevitable. It cannot be overlooked that Russia initially gave more support in the form of political strategists, weapons and military aid to the Guomindang. This was so because the party under Sun Yat-sen at that time was larger, stronger and had a wider national appeal as compared to the communist party of China. But once the tide began to change during the war and the communi sts gained an upper hand on the battlefield, Russia switched its support from Guomindang to the Chinese communist party. In a sense it can be concluded that Russia was more interested in spreading its sphere of influence through the adoption of its national ideology in China, to achieve this, it was ready to influence both sides acting as a catalyst to the failure of the relationship that existed between them as long as it achieved its ends.  [10]   Lastly point to note that led to the failure of the relationship between Guomindang and the communist party was the high level of suspicion and mistrust between the leadership of the two parties. In the early part of the alliance between the two parties, Guomindang was much stronger and had a far larger number of members as compared to the Chinese communist party which was a small growing movement at the time, Instead of a situation where the two parties would work together for the greater good of China, Guomindang part leadership would not trust the communists and the communists in return did not have trust in their fellow nationalists, instead Guomindang adopted a policy where communists could only join their party or train in their military academy as individuals and not as members of their own party, they also continuously undermined the communist party leadership due to its weak position and due to the high level of mistrust between the two sides. These according to my analysis are the main reasons why there was a failure in relationship between the Chinese communists and the Guomindang party.

Assisted Suicide Essay -- Euthanasia Essays

The right to assisted suicide is an intricate topic posed upon those in the United States and several other countries throughout the world. Assisted suicide proposes a controversy of whether or not a person has a right to solicit death through the help of a licensed physician. This issue has sparked an intense moral controversy. Assisted suicide has become apparent in various places around the world such as the Netherlands, Belgium, Luxembourg, Switzerland, Oregon and Washington (Humphry). The increasing legalization of assisted suicide creates an even bigger controversy because it disrespects the beliefs of many who are pro-life. But, the act of legalizing assisted suicide in countries and states shows that people are starting to be think more compassionately instead of binding strictly to the laws. When people think of the words â€Å"assisted suicide† many believe it is the action of helping a person commit suicide without the aid of a licensed doctor, making it seem unlawful and inhumane. The importance of assisted suicide is that is directed by a physician that serves to make dying as painless and dignified as possible. Even with this understanding, people still oppose this action because it goes against their religious and moral beliefs. Others support the legislation because of their compassion and respect for those who suffer. Supporters main argument for assisted suicide is that everyone has their own freedom and self determination to decide what they want to do with their lives; others should not be able to control a persons fate. An advocate believes that assisted suicide should be allowed as long as their is no harm inflicted on others. Contrastingly, people who argue against assisted suicide have the opi... ... should be up to them of how they want to live it. The United States allows for freedom of religion and freedom of speech, so how can assisted suicide not be allowed when we have the right to speak for ourselves. Our life is not our own if we cannot choose when to end it. Works Cited "Assisted Suicide: A Right or a Wrong?." Santa Clara University - Welcome. N.p., n.d. Web. 1 Dec. 2014. http://ww.scu.edu/ethics/publications/iie/v1n1/suicide.html †¨Humphry, Derek. "Liberty and Death: A manifesto concerning an individual's right to choose to die." Assisted Suicide - Information on right-to-die and euthanasia laws and history. N.p., n.d. Web. 1 Dec. 2014. http://www.assistedsuicide.org/liberty_and_death_manifesto_right_to_die.html Kuhse, Helga, Peter Singer, and John Lachs. Bioethics: an anthology. 2nd ed. Malden, MA: Blackwell Pub., 2006. Print.

Trader Joe’s No average Joe Essay

Trader Joe’s is an American privately held chain of grocery stores founded by Joe Coulombe. Trader Joe’s have been successful business for long time with their unique innovative strategy of selling natural and organic food products with only one brand of an item for low price. Their unique culture of relaxed beach environment and helpful knowledgeable employees makes their customer to stay loyal to the brand. Eighty percent of Trader Joe’s has in-house products that differentiate them from competitors and hard to imitate. Trader Joe’s target young educated people who want to eat healthy for low prices. They can really expand their business by investing in marketing, social media, loyalty- card program and building parking garages and gain bigger broader market segment in food industry. This also will help them competitive advantage over their competitors as they will have solid brand image and be successful over the long term. SWOT Analysis The strengths of Trader Joe’s are selling organic & fresh grocery at low prices, introducing new products to their stores frequently and offering friendly customer service. Trader Joe’s sell natural and organic food at cheaper price than its competitors. They buy in bulk one item rather than buying lot of similar items, which gives them competitive advantage over other supermarkets. Trader Joe’s introduce 10-15 new products every week and had special season items and; thus customers liked trying new items and were getting best product for as much time as stores had the products for. Trader Joe’s employees were knowledgeable, helpful and happy, which made them communicate much better with customers and build a long lasting relationship. This aided in Trader Joe’s customers becoming loyal to the company. The weaknesses of Trader Joe’s are lack in social media, low advertisement, and targeting small market segment. Firstly, Trader Joe’s didn’t have any interaction with media about the company. In addition, they were not utilizing the free social media tool and were not communicating  with their fans on Facebook or Twitter. They didn’t much advertise about the company which is a weakness because this would hurt the sales they can get by advertising since they were selling natural and organic products for low prices. Lastly they targeted only smaller crowd which would also affect that revenue instead of targeting broader segment of people. Since more people are graduating and becoming educated, Trader Joe’s can target them to get higher market share and by marketing they can convey their goal to these educated people. Moreover, they have opportunity to offer baby related products as lot of people buy baby products when they are at grocery shops. Threat to Trader Joe’s are that their secretive private label goods can be identified by competitors and can imitate. Other treat is that the company can loose it’s charm when they grow because they are no more special to customers. Porter’s Five Forces The threat of new entrance is medium because Trader Joe’s is not a supermarket company, so capital requirement is manageable. Getting good quality food for cheaper price is hard to deliver but it is not impossible. However, brand name is difficult to built that Trader Joe’s has done after so many years. The bargaining power of suppliers is low as Trader Joe’s purchase very large quantities of each item in their store, which make the suppliers to give them lowest price. Moreover, suppliers wanted secrecy from Trader Joe’s not disclosing the low price as the to other competitor store suppliers were selling for high prices. If the price of an item increases for suppliers, they can pass that on retailers in food industry. The bargaining power of Buyers is high as customers have lot of other grocery stores option to goto if they thought prices at Trader Joe’s were high. However, in Trader Joe’s case they were offering natural, healthy and organic food items far cheaper than their competitors. So customers were  loyal to Trader Joe’s. The threat of substitute in food industry is medium because people can eat outside more often rather than cooking at home. Moreover, other brand of an item might be more likable by the customers over Trader Joe’s brand. The intensity of competition is high as Whole Food and Kroger are trying imitate what Trader Joe’s are doing, and since they already have brand name achieved, it is not hard to get their prices down by negotiating with suppliers and making their own brand name organic food. In conclusion, the food and grocery industry is attractive since more companies are going towards natural and organic food. With right marketing techniques , good customer service and quality products, it would be good investment in this industry. Environmental Scan Trader Joe’s demographics are college students, health conscious, out-of-work professors, and most important educated customers. Socio-Cultural environment shows that society is gearing towards more natural and organic food and becoming health conscious. More people are having homemade food from savings perspective. Political environment show that FTC has tighten regulation to keep competitive environment. Also, due to Obama Care there is some savings for people that makes grocery products more affordable. Technological environment shows that there is more Point of Sales systems available with electronic shelf labels and scanner. In addition, self-checkout registers and advertising through mobile apps are getting more common. Economic environment factor shows that during economic downturn, in which i people tend to shop more at grocery stores. The gas prices has been low which gives disposable income to try new items at grocery stores. In conclusion, environment analysis suggest that people in the current  economy are getting extra income that they can spend on food that are natural, organic and healthy for them. With competitive market, the trend is moving towards healthy and low price options. From the SWOT, Porter’s Five Forces and Environment Analysis, I recommend Trader Joe’s to increase marketing and advertising their brand much more, create more parking space or redesigning outside of current stores, and giving customers incentives to keep them returning to Trader Joe’s. Trader Joe’s should start using social media tools and use mobile applications to reach out to their fans and show they care about them. This requires less capital investment and offer great way to reach fans and building new customers. Trader Joe’s should make great shopping experience by making their parking lot bigger. They can built parking garages or decks to accommodate lot of customers increasing revenue of the company. Trader Joe’s should give customers incentives through loyalty-card program, and offer coupons on their website and mobile apps that can be added to customers loyalty cards to be easily redeemed. This will motivate customers to come back to their stores and buy more products, thus increasing the company sales and profit.

Customer Is Always Right

A business’s keeness to put customers first Important to reach a business’s objectives and goals Customer is the main source of revenue Important to follow the policy in order to retain customers To retain company’s image and reputation Avoid bad public relation Avoid customer desertion Avoid law suits Leads to higher profitability 10. Satisfied and happy customers will promote your products or services 11. Having your customers as ambassadors help you expand your business quickly 12. Helps company to operate more efficiently in long run 13. Listening to complaints or feedbacks will help a business to identify and ammend its weakness. 14. Customers whose complaints are attended to are more likely to be returning customers. 15. Lowers employees’ morale 16. Unfair to employees 17. Reduces a business’s profitabilty 18. Demanding customers are a waste of time and resources 19. Time used to deal with over-demanding customers can instead be used for potential good ones instead. 20. Employees should be well equipped with training to improve customer service. 21. Customers who are angry and unsatisfied will resort to a business’s rivals. Argument 2 : Obtain higher profitability in the long term. Argument 3 : It helps the business to operate more effectively in the future. Counter Argument 2 : It creates unhappy employees, lowers employees morale and motivation to work. Thesis Statement : Is is important for businesses to always have the policy that the customer is right because it will retain a company’s image, uphold its reputation, leads to a higher profit and enables the business to operate more effectively. Topic Sentence 1 : Retain a company’s image and reputation. Supporting statement: 1) It will be quicker to reach a business’s objectives and goals. ) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. Topic Sentence 2 : Obtain higher profitability in the long term. Supporting statement: 1) Customers whose complaints are attended efficiently will most likely be returning customers; there will be brand loyalty. 2) Unhappy customers are most likely t o tell their unsatisfaction to others and the business will risk losing potential clients to their rivals. Topic Sentence 3 : It helps the business to operate more effectively in the future. Supporting statement : 1) Negative feedbacks can be used as constructive criticism for improvement. ) Customers will remain loyal if their feedbacks are taken into consideration and they will not defect to a business’s rival. Topic Sentence 4 : Some customers are more troubles than they are worth. Supporting Statement : 1) In the midst of satisfying customers, business profitablity will drop due to the need to rectify problems and givecompensations. 2) Some customers are just wasting your time and resources. Topic Sentence 5 : It creates unhappy employees Supporting statement : 1) It lowers employees’ morale. 2) It lowers employees’ motivation to work. Refutation : ) Although the policy will cause businesses to spend more time and resources in dealing with demanding customer s, it will garner higher customer loyalty and expand the consumer base. 2) Despite that the policy may create unhappiness among employees, it is their job to ensure that customer satisfaction comes first above others. Conclusion: Thepolicy is important to all businesses because it not only generate higher profits but also maintain it’s image and reputation alongside to an effective opperation Topic Sentence 1 : First of all, it will retain the company image and reputation. ) It will avoid negative image of public relation. 2) Save cost as possible legal suits can be prevented. 3) Desertion by the customers can be avoided. *Topic Sentence 2 : Second*ly*, it wil*l increase profitability. Supporting statement : 1) Brand loyalty will exist and customer can be retained. 2) Happy customers will help to advertise and promote your company. 3) Unsatisfied customers will persuade others to stop the purchase of goods and services from your company. Topic Sentence 3 : However, maintainin g this busine*ss policy will eventually makes *the employees unhappy. Supporting statement : *Topic Sentence 4 : In addition, *it gives abrasive customer an unfair advantage. Supporting statement : 1) Company is forced to compensate and this increase cost. 2) Similar incidents will happen again if is not handled properly. At this point, one may wonder if we should maintain this policy or dispose it, but in order for a company to survive, this policy should be followed by every company to avoid profit declination and due to the reason that satisfying employees’ needs will eventually ignore the customer satisfaction. Introduction : In today’s competitive world, a business must always have the policy that the consumer is right because it does not only retain a company’s image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. *Topic Sentence 1 : *The policy will retain and strengthen *a company’s *image and reputation, making them a step quicker at reaching their objectives and goals. Supporting statement: 1) Good customer service is important for a company to be different from others. ) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. *Topic Sentence 2 : *It is undeniable that higher profits are obtained in the long term by these businesses as well. Supporting statement: 1) Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers. 2) When a client becomes dissatisfied, you risk losing t hat business plus potential business if negative comments about your company are passed along. Topic Sentence 3 : It helps the business to operate more effectively in the future. Supporting statement : 1) Negative feedbacks can be used as constructive criticism for improvement. 2) Customers will remain loyal if their feedbacks are taken into consideration and they will not defect to a business’s rival. Topic Sentence 4 : Some customers are more troubles than they are worth. Supporting Statement : 1) Company begins to suffer from having a bad seed on your client list and this will cause profit to drop. ) Some customers are just a waste of time because they will never be satisfied. Topic Sentence 5 : It creates unhappy employees Supporting statement : 1) It lowers employees’ morale. 2) It lowers employees’ motivation to work. Refutation : 1) Although the policy will cause businesses to spend more time and resources in dealing with demanding customers, it will garner higher customer loyalty and expand the consumer base. 2) Despite that the policy may create u nhappiness among employees, it is their job to ensure that customer satisfaction comes first above others. In today’s competitive world, a business must always have the policy that the consumer is right because it does not only retain a company’s image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. Businesses must be aware that their consumers are the essence of their company. Without consumers, the business would cease to exist. The phrase, ‘The customer is always right’ can be explained as the trading policy that states a company's keenness to be seen to put customers first (Martin, 1996). It was originally coined by Harry Gordon Selfridge in 1909 and often used by businesses to convince customers that they will receive good service or convince employees to deliver good service. Many businesses argue that there are customers who are just plain wrong and unreasonable while others are mostly just seeking advantage. However, in this current economic climate, companies cannot afford to neglect their customers’ wants and needs if they are planning to stay in business for the long term. Therefore, it makes perfect sense that the said policy encourages a company’s growth despite lowering employees morale and giving abrasive consumers an advantage. Businesses which implement the policy will retain and strengthen their image and reputation, making them a step quicker at reaching their objectives and goals. James Kocsi (2006) says, â€Å"To be competitive, you need to analyze what makes your company different from others in your industry. Pricing and quality are always the key factors, but do not overlook the value of customer service. † Clearly, this shows that customer service means delivering satisfaction to all your clients even if they are wrong or irrational. In short, your consumers are always right and this meant making an adjustment to satisfy them even when your company is not at fault. It helps minimize negative image of public relation being passed around when customers are unsatisfied with your product or services, avoid desertion by them and most ultimately, save your company from the complications of possible legal suits (Witzel, 2005). It is undeniable that higher profits are obtained in the long term by these businesses as well. Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers. The policy indirectly creates brand loyalty among them and they become your product ambassadors. In Josh Hall's (2009) view, engaging with unsatisfied customers and exceeding their expectations can frequently result in a positive business outcome from a potentially damaging situation. This can be done by sending a letter of apology or similar gestures to help solidify a positive impression in the customer’s eyes. Rombel (2004) points out that bad customer service can cost you a long-time client. He added that the customer scorned is likely to tell everyone he knows about what happened to him. When a client becomes dissatisfied, you risk losing that business plus potential business if negative comments about your company are passed along. Witzel (2005) states that disgruntled consumers tend to defect to rival businesses. He suggests accepting responsibility than to argue with customers where responsibility lies. This is due to the fact that there is little profit earned and more damage being done regardless of whom is at fault. Besides that, business will operate more effectively in the future upon having the policy that the customer is always right. Rather than taking negative feedbacks as criticism, they should have the mindset that their customers are always right and use it for improvement to provide better products or services. Daud (2009) stated that pleasing customers is fundamental and it should be at the forefront of our minds when we work and gaining new ones as the ultimate incentive for improving service. He further explains that shoppers read reviews prior to making purchase decisions. Positive reviews are beneficial as a form of effective form of advertising while negative ones can be used as constructive criticism to fix weak areas. According to Morisson (2008),complaints usually come from loyal customers, rather than disloyal ones. He added that loyal customers tell you what is wrong in the hope that it will improve the situation, so that they do not have to defect to your competitors, and it gives your business a valuable opportunity to identify and fix problems, make amends and retain a possibly lost business. Granted, the policy that the customer is right is vital to a business’s wellbeing but however, in reality, some customers are just more troubles than they are worth. There are times where a customer is not always right, especially if your company begins to suffer from having a bad seed on your client list (Brodsky & Mitchell, 2007). According to Brodsky and Mitchell, living by the policy may cause businesses to overlook or excuse a customer's bad behavior due to the need to satisfy any client that pays. These customers are usually your regular clients, but despite attempts to rectify their dissatisfaction, they constantly complaint that you are not up to their expectations. This clearly gives abrasive customers an unfair advantage, and as a result, the company will need to compensate them in terms of monetary, refunds, exchanges and discounts which will all lead to a lower profitability. Besides that, repetition of similar incidents will happen if it is not dealt with in a proper way. For example, Brown (2009) argues that bad customers are a waste of time and resources because the costs of serving them will outweigh the benefits you will receive from them. Furthermore, businesses need to decide if they are to side with a emanding and unreasonable customer or their loyal employee. The act of trying to please your customers, even if they are at wrong, will create unhappy employees and this will eventually lead to lower morale and less motivation to work. Forcing employees to deal with obnoxious, unrealistic and abusive customers reduces morale (Brown, 2009). It gives employees a mentality that they are not valued by the company and they should not have an y respect for the customers. She adds that, â€Å"The time that you spend trying to satisfy the impossible customer decreases the benefits you can provide to the good ones. Your most demanding customers are not your profitable ones. Rewarding them reduces your resources without a return on investment. † ING Direct, a finance institution, reported that there was a 45% of increase in profits between 2002 and 2003 when they started getting rid of overly demanding customers (Esfahani, 2004). Although the policy might cause a business to spend more time and resources in dealing with demanding customers, it has been proven that it garners higher customer loyalty and greatly expands consumer base. A survey conducted by Retail Council of Canada proved that store loyalty increases dramatically when customers enjoy a great shopping experience. This is because of the high likelihood of returning customers and those who spread their great shopping experiences to others will help boost business sales (Retail Council of Canada, 2009). Kent (2004) points out that good customer service should be emphasised above all else, even when it comes to customers who may simply waste time with never-ending, pointless calls. He quoted that employees are employed to satisfy every customer and therefore, customer satisfaction comes first above all else. They should therefore be equipped with training programs to provide better services and deal with demanding customers effectively. In conclusion, the policy that the customer is right is a fundamental rule to all businesses because it retains a company’s image and reputation, leads to higher profitability in the long term and helps the company to operate more efficiently in the future. Brown, P. B. , 2009. â€Å"Know When to Fire a Customer. New York Times, September 16. 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Available from: http://www. phrases. org. uk/meanings/106700. html. [Accessed on October 15, 2009] Morrison, R. , 2008. Spinning Straw Into Gold:Turn Customer Feedback Into Business Success. Available from: http://www. customerthink. com/article/spinning_straw_gold_turn_customer_feedback [Accessed on October 18, 2009] [Accessed on October 18, 2009] Rombel, A. , 2004. â€Å"Who Says The Customer Is Always Right? † Business Journal (Central New York) 18, no. 50: 24. Available from: Regional Business News [Accessed on October 15, 2009] Witzel, M. , 2005. Keep your relationship with clients afloat. FT. com, January 30. Available from: http://www. proquest. com/ [Accessed on October 15, 2009]