Socrates In Platos Apology Philosophy Essay

Socrates In Platos Apology Philosophy Essay In this paper I will examine the character of Socrates as he is introduced in the Apology, I will take a gander at Socrates as a strict aficionado and a witness of reason. I will give a contention from my very own position that the character of Socrates in the Apology is a variety of both strict enthusiast and messenger of reason. I will likewise make reference to Crito so as to fortify my position that Socrates is in fact a strict man of reason. First I will examine the Apology and give guides to fortify my contention that Socrates is a man of religion and reason. Furthermore I will give models from Crito demonstrating that Socrates is a good and just rationalist. In Platos Apology, Socrates says to the jury that on the off chance that they said to him, à ¢Ã¢â€š ¬Ã‚ ¦Socrates, we don't trust Anytus now; we vindicate you, however just on condition that you invest no more energy in this examination and don't rehearse philosophy㠢â‚ ¬Ã¢ ¦ (Socrates 29c-d, 2012), he would prefer to obey god than the men of Athens and practice reasoning as long as he is relaxing. Socrates would keep on examining the Athenian residents concerning knowledge, truth, and the best state for ones soul, demonstrating that riches, notoriety, and respect are not the most significant things throughout everyday life. As indicated by Socrates, satisfying his commitment to god is a higher priority than what the law may advise him to do in light of the fact that in rehearsing reasoning, he is serving god. Be certain this is the thing that the god orders me to do, and I think there is no more noteworthy gift for the city than my support of the god, (Socrates 30a, 2012). By condemning Socrates, the men of Athens are abusing divine beings blessing to them since god himself connected Socrates to the city with the goal for him to scrutinize those he experiences. By showing them goodness and how significant the spirit is, Socrates tells them the best way to enjoy a quality lifestyle and live it well. Because of Socrates being given to Athens as a blessing from god to scrutinize the Athenians to illuminate them and achieve positive results, he is qualified for ignore the courts decision. In the event that he was overstepping the law and hurting Athens it would not be right and improper, but since god sent him to carry out this responsibility, he should defeat each deterrent in his approach to do as such. There is no irregularity between what he says in Crito about maintaining the laws and never breaking them. What Socrates says in Platos Apology demonstrates that he has discovered a shared opinion among reason and religion. Subsequently, Socrates is both a strict fan and messenger of reason. In this way Socrates contention to keep rehearsing theory regardless of whether the men of Athens decide that he ought not, is totally legitimate and moral. The Gods set Socrates in Athens to go about as a gadfly stinging Athens so as to awaken the languid Athenian residents. Socrates is going about as a missionary of reason and strict enthusiast when he tested the astute men of Athens. In the wake of accepting a prediction from: à ¢Ã¢â€š ¬Ã¢ ¦the god at Delphi (Socrates 20e, 20 12), that he is the most astute all things considered, Socrates infers that he knows nothing so he should be the smartest as in he knows nothing without a doubt. By testing the most shrewd of Athens he follows the Gods wishes in a sensible manner. Through contention, question, and conversation, Socrates uncovered bogus intelligence as numbness which I contend is satisfying his commitment to the Gods and reason. Socrates accepted that he was following the divine beings plan for him; it was his ethical commitment to scrutinize the individuals who guarantee to be shrewd. As a savant one should go about as a missionary of reason, regardless of whether it is to contend against the administration to decide if a law or thought is legitimized or totally off-base and decide through explanation how to supplant it with another law or thought that has been end up being right. A Philosopher is an admirer of shrewdness which follows the commitment to interview individuals so as to discover where or not that are savvy or simply uninformed. As a strict enthusiast and witness of reason Socrates endeavored to show individuals he contended with that as opposed to professing to be insightful and contending for their thoughts without reason alongside asserting that any past thought conflicting to theirs wasn't right, one ought to be available to all complaints since we are for the most part really oblivious. In the Apology, Socrates endeavored to convince individuals through contention and motivation to address everything in light of the fact that not all things can be replied by saying, God did it. So as to fortify my contention I will allude to models from Crito demonstrating that Socrates is a variety of messenger of reason and strict enthusiast. Socrates expresses that fouling up to somebody isn't right consequently it is improper. Like the Apology, Socrates utilizes motivation to demonstrate his point. Getting away from Athens and conflicting with its decision is ignoring the law, which is unethical and uncalled for. Socrates makes an association between the laws of Athens and ethics. By getting away, Socrates would be acting against the laws of Athens and ignoring all that he represented as yet. By escaping, Socrates would decimate the citys laws and through the city, the entirety of its residents. This connection between a resident and the city is like the connection between a parent and youngster. From the city, Socrates was brought to birth, à ¢Ã¢â€š ¬Ã¢ ¦was it not through us that your dad wedded your mom and conceived you? (Socrates 50d, 2012). Athens trained Socrate s father to get him instruction and ensured he was supported. Socrates can't deny that he was raised being appropriately instructed and supported by Athens, along these lines he can't deny being a posterity and worker to it. Much the same as Socrates is on equivalent balance with his dad, he should regard his bosses wishes. On the off chance that his dad reproved him or beat him, he would not do likewise consequently to his dad since he is unrivaled. From birth Socrates was educated to comply with the laws of Athens like his folks did. The laws of Athens ought to be regarded the same amount of as one does their parent. Your folks show you what is correct and what's up, subsequently it is corrupt to lack of respect or treat your folks inadequately as it is them that have put resources into you and raised you into the individual that you are. Because of the way that Socrates is a missionary of reason he can't conflict with his folks activities/wishes, he can't do the equivalent even to Athens since Athens is more sacrosanct than your mom and father and it is to be worshipped. Regardless of whether one feels the sentence was out of line, they ought do nothing consequently, as per Socrates No Harm Principle. This standard is one of the two basic standards required for a city to work appropriately. It states, One ought to never foul up consequently, nor do any man hurt, regardless of what he may have done to you, (Socrates 49c, 2012). The other crucial standard is the Just-Agreement Principle which keeps up that when on e has gone to an understanding that is simply with somebody, they ought to satisfy it and not undermine it. By leaving Athens, Socrates will break the Just Agreement Principle and be doing hurt which conflicts with the two his standards. On the off chance that nobody complied with these standards, the residents would no longer comply with the laws and the city would not exist. By staying in Athens and tolerating passing Socrates shows he really adores and regards Athens. In death one will get harmony however if one somehow happened to escape and endeavor to crush the laws which hold Athens together, they will be judged cruelly and have an unpleasant inviting in Hades, as indicated by Socrates. In this manner, Socrates trusted it was never right to defy the laws. As indicated by Socrates the main judicious and sensible path is to acknowledge the discipline given by the law, paying little heed to what it is. The target of having laws set up is to encourage uprightness to the individuals who occupy the city. The guidelines which are actualized in the laws go about as a layout for how to act. The laws direct conduct, rebuff, and acclaim so that guarantees that the residents inside the city will follow positive objectives and participate in positive exercises so as to keep the city secure. The way that Socrates would prefer to remain in Athens and bite the dust as opposed to escape and love demonstrates that he is a messenger of reason. I accept that by Socrates finishing his capital punishment requested by the Athenians, he demonstrated that he is shrewd and he defended what he has faith in. Socrates settled on an astute choice by declining to get away and acknowledge his capi tal punishment. On the off chance that Socrates would have chosen to escape Athens to stay away from his sentence he would not be a messenger of reason; Socrates would not have had the option to express what is on his mind. I will likewise contend that by staying in Athens instead of getting away from it hardens my contention that Socrates is additionally a strict enthusiast. The divine beings put him in Athens for an explanation and Socrates satisfied his administration for the divine beings until his final gasp. Work Cited Plato . A PLATO READER: Eight Essential Dialogs Apology. Ed. C. D. C. Reeve. Indianapolis/Cambridge: Hackett Publishing Company, Inc., 2012. 21-46. Print. Plato . A PLATO READER: Eight Essential Dialogs Crito. Ed. C. D. C. Reeve. Indianapolis/Cambridge: Hackett Publishing Company, Inc., 2012. 47-59. Print.

My name is Iago Essay

I guess I could be known as the scoundrel if this were a story. My despise of the Moor, both for that of Cassio, his lieutenant and that of himself, the ‘superior Moor’ have driven me to render my retribution. The ‘valiant moor’, as he is currently known, in his most noticeably awful choice that will without a doubt become his defeat, has disregarded me for the job of his lieutenant and presented it rather to Cassio, â€Å"that never set a group in the field† and made me â€Å"of whom his eyes had seen the proof†, his antiquated, his blade conveyor. So in a split second maddened was I by this news that retribution was soon in the arranging, and it was before the end of last night when I started. Went with as I was by Roderigo, I started to plant in his psyche the seedlings of my despise towards Othello, with first the new job of the ‘great arithmetician’ Michael Cassio and afterward the destined issue among Othello and Desdemona. The poor moron Roderigo, seriously enamored with Desdemona was exceptionally anxious to advise her dad regarding the corrupt undertaking. Brabantio, required no opportunity to think, he arose the house and monitors and following Othello. While my great Roderigo was unconsciously following my pre-appointed arrangement, I was with the Moor, endeavoring to arouse that dark heart. Does the man (or lesser) have no respect? To find that his host of commonly has betrayed him and is offending his respect would excite any normal sensible man, however Othello didn't respond. In any event, when the irate Brabantio showed up, Othello would not rise and be murdered like he ought to have been. That Moor, he figured out how to win both Brabantio and afterward the Duke, when he ought to have been dead, and his reliable antiquated in his position. It is all a direct result of the Duke, and his love of Othello that the Moor figured out how to escape from Brabantio’s reasonable allegation. On the off chance that a man takes or uses measures or conjuration to take away from her dad a youthful lady, it ought to be the father’s option to chase down the shocking man and with all confidence in the honesty of the court. I thought everything was lost until the most ‘valiant moor’; Othello endowed to me his dearest prize; Desdemona, to hold up under with me to Cyprus, where we by and by will need to battle those cursed Ottomites. Roderigo, the pitiable man; ‘I will incontinently suffocate myself’ in fact. The poor moron, so frantically enamored with Desdemona, couldn’t see an exit from his condition, and on the off chance that he had taken Death’s remedy, at that point I, Iago would be seriously diminished, for without Roderigo’s funds, I would doubtlessly lose any sight of the undertaking I have ahead. I need to pardon myself, for consuming time with such a pitiable sight, regardless of whether for benefit, is inefficient. Presently I am happy that my first arrangement was thwarted, for regardless of whether Othello had been struck down in a duel, Cassio would have been left, as an enemy. Presently, in Cyprus, with both of these imbeciles, it ought to be easy to bring down them two. â€Å"Cassio’s a legitimate man† so it will be more enthusiastically to strike him down, the most ideal way is proceed as I am; to initially shed uncertainty on his notoriety with Othello, plant little things of dubious validity in the way of Cassio, who will, with his unshakeable steadfastness take it promptly to the Moor who will, when the seeds of uncertainty have developed in his brain will without a doubt start to accept my little story of adulteration. At that point, in the event that I accept each open door that passes, Othello will accept and be tormented by the story till it is ever present in his brain, and acts, finishing off with death and the ruin of both the Moor and Michael Cassio.

Using Meetup for Business Purposes

Using Meetup for Business Purposes HISTORY OF MEETUP.COM  Meetup was founded in June of 2002 by Matt Meeker, Scott Heiferman, and Peter Kamali, but came to national attention, when an employee pushed Mr. Heifferman to meet with then-Vermont Governor Howard Dean to discuss how the Governor might make use of the site for his 2004 Presidential campaign. Governor Dean agreed to say, “Join your local Howard Dean Meetup,” after each speech, thus pushing the site into the forefront of online political organizing and national prominence. (The 44th President of the United States Barack Obama also used the site when he initially campaigned for U.S. Senator of Illinois around this time, which helped burnish Meetup’s brand).Until 2005, Meetup.com had two significant problems: one, it was not profitable, and two, many of the meetups that were held were of low quality, which negatively affected the Meetup brand. Meetup had been free to the majority of organizers, while it pursued a number of potential revenue streams, such as charging venues for each person a Meetup brought them in new business. Each model failed until, in 2005, Heiferman and his team, inspired by firms such as eBay and Craigslist, decided to charge all meeting organizers a flat $19 a month; this would not only create a viable revenue stream, but also, presumably, weed out badly planned events. When the announcement was made, the firm lost 95% of its site activity. However, in the years since the announcement, the firm has become a profitable business and, Heiferman estimates that the percentage of quality Meetups has increased nearly 50%.Today, there are over 19 million users of Meetup.com, who participate in nearly 175,000 different Meetup Groups in over 175 different countries. In April of 2013, Meetup.com surpassed 100 million RSVPs.  PURPOSE OF MEETUP.COMMeetup.coms primary purpose is to facilitate offline gatherings of individuals who have met online. These individuals are united online by a common offline interest. Common example s of Meetups include fitness groups, wine tasting groups, book clubs, tutorials, and discussion groups. Meetups can also be held for a variety of business purposes, such as product launches, networking events, product demonstrations and training, CSR events, and focus groups. Meetups website and mobile app facilitate audience building and event planning by providing users the ability to solicit others attendance at events.For $19 a month, you receive access to Meetup.com’s Organizing platform which allows you to schedule the Meetup on a public or private calendar; add an event fee and take payments through Amazon Payments or PayPal; and set up RSVP information and/or a waiting list, as well as automatic reminders to attendees.  What It’s Like To Meetup BENEFITS OF MEETUP.COMMeetups can be used by individuals to organize offline gatherings of likeminded individuals for a common purpose, such as networking. Meetups can be used by firms to organize and/or participate in Meetups to engage current customers and/or potential customers in a much more significant manner than a simple Like or Follow. Because you will actually be meeting customers, target consumers and/or influencers in person, the brand impression you leave will be deeper and personal. You can use Meetups to gain consumer, product and brand insights, as well as increase your real-world visibility. You can also use them to launch products, hold trainings (which can strengthen brand loyalty), increase brand awareness through CSR events and other branded events, and generate sales leads. Profiles on Meetup.com can also enhance your online visibility in search results.A mobile app feature, known as Messages, allows users to communicate with each other online extensively before sharing personal contact information. This was launched in August of 2014.  How to Use Meetup.com to Get Clients and Build a Social Life   SETTING UP A MEETUP.COM ACCOUNTSetting up a Meetup account is a simple affair. First, visi t www.meetup.com. You can sign up merely by entering your name and email address, or you can sign up by logging into your Facebook account and giving Meetup access to it. Keep in mind, if you go this route, that you will want the Facebook account to reflect your brand message and standards. Under Settings,” fill out the fields completely, so that users can find you and learn about your brand. Use a logo for a photo, and connect your firms social profiles.Before you create your Group, you should have some idea of its purpose and some details about your first Meetup. Then, login and click Start at the top. You will be directed to fill in where your group is located, and up to 15 topics that are relevant to the Group. After that fill in the Group name, Group description, What are members called? and Web address: form fields. Once you’ve done that, and paid the applicable fee for Organizer Dues (Meetup charges $45 for a three month term, and $72 for a six-month term, in addition to the flat annual rate of $19 per month), then you are ready to begin organizing Meetups.  USING MEETUP.COM FOR BUSINESS  Meetup.com can be harnessed quite effectively to achieve a number of strategic business objectives including extending reach and visibility, event management, recruitment, sales, and market research. It’s particularly effective with small businesses, and/or narrow markets, but can be used to achieve any of the aforementioned goals with a variety of different firms and industries.Extending reach and visibility  Firms can take advantage of the user base on meetup.com to extend their reach. They can also target customers in their geographic area with Meetups designed to generate sales lead, increase awareness of the brand, and/or conduct market research.Meetups can be especially effective in narrow markets and/or small markets. For example, a small software programming company might create a training Meetup for users of the software. They could use the trainings to gather product feedback and brand insights, deepen brand loyalty, and beta launch new versions of the software. Organizing these kinds of Meetups can also help you set your firm apart as a credible leader in the industry, making you a go-to resource for journalists. Volunteering to serve as a guest speaker at these kinds of Meetups can also increase your credibility. In a small market, a business owner might be a local fishing shop using Meetups to organize fishing trips to generate sales leads and increase brand awareness.A business owner can also sponsor a Meetup. By providing direct financial support (cash), a venue, or other in-kind contributions, a sponsor can be highlighted on the Groups Sponsors page, and/or with the agreement of the Organizer, have branded signage and/or mentions at the event.  Large corporations can benefit from Meetups too by providing locally-based industry-related gatherings. For example, a national manufacturer of infant toys might host a parenting Meet up in several different cities, containing high concentrations of current customers and targeted consumers.  Planning events  Meetup.com can also be used as an event management platform, particularly for firms that host multiple events as part of their core business/marketing strategy. Organizer tools, such as online payment acceptance, can be expensive to develop and maintain in-house, but come as a benefit of Organizer dues.Recruiting talent  Meetups can also be used to recruit talent in a few ways. Firms and/or their recruiters can host and/or attend networking events in their industry that may attract talent they can recruit directly. For example, a recruiter can run a search for Meetups of a particular industry topic in a particular geographic area, then visit the page and look through the attendees, supplementing this initial query with a review of the attendees other Groups and Meetups attendee, as well as LinkedIn and other social networking profiles as necessary, to prescre en promising candidates. Firms can also use Meetups to Organize recruiting events expressly designed to fill openings.  Initiating new deals  Firms can also take advantage of industry networking and/or social Groups for B2B marketing and sales purposes. Business development (sales) staff may be able to mine events for decision-makers at other firms, meet them, and pitch their products and services to them at the Meetup itself or at a time in the future. They can host the Groups, and in doing so, present themselves as a credible industry voice, paving the way for deal making. They can also search the Meetup.com site for details about decision makers at key firm and use this business intelligence when approaching or negotiating with them.  Learning about market developments  Industry networking Groups are also a good way to obtain insights about new trends that may affect your industry. You can join Groups populated by users of your product or service to gain brand/product insights fr om those users directly. You can also host and organize Groups of influencers and innovators in your industry to learn what new projects are being developed and evaluated. MEETUP.COM TERMINOLOGYSome of the key terms critical to understand and using Meetup.com are:Groups: a local collection of like-minded Meetup users who plan and organize Meetups around a specific topicOrganizers: Meetup users who plan and host Meetups. They pay Organizer dues to useSponsors: individuals or businesses who provide direct or inkind contributions to a Meetup Group  BEST PRACTICES / CASE STUDY One lasting innovation of social media over the past decade or so is the meetup an offline gathering of individuals spurred by a common interest who initially meet and interact with each other online. Meetup.com was largely responsible for this phenomenon, and while many social networking sites, such as Google and Yahoo, feature tools for offline meetings, Meetup.com remains the largest single facilitator of meetings, as well as the premier brands in the space. Its user base is significant and its social tools â€" desktop and mobile â€" have set the standard for Meetups across the net. With these factors in mind, Meetup.com can be used as very effective tool to accomplish a number of key strategic business objectives. © Wikimedia commonsIn this article, we will cover, 1) the history of Meetup.com, 2) the purpose of Meetup.com, 3) the benefits of Meetup.com, 4) setting up a Meetup.com account, 5) using Meetup.com for business, 6) key terms for Meetup.com usage, 7) best practices for Meetup.com, and 8) a case study of successful business usage of Meetup.com.  HISTORY OF MEETUP.COM  Meetup was founded in June of 2002 by Matt Meeker, Scott Heiferman, and Peter Kamali, but came to national attention, when an employee pushed Mr. Heifferman to meet with then-Vermont Governor Howard Dean to discuss how the Governor might make use of the site for his 2004 Presidential campaign. Governor Dean agreed to say, “Join your local Howard Dean Meetup,” after each speech, thus pushing the site into the forefront of online political organizing and national prominence. (The 44th President of the United States Barack Obama also used the site when he initially campaigned for U.S. Senator of Illinois around this time, which helped burnish Meetup’s brand).Until 2005, Meetup.com had two significant problems: one, it was not profitable, and two, many of the meetups that were held were of low quality, which negatively affected the Meetup brand. Meetup had been free to the majority of organizers, while it pursued a number of potential revenue streams, such as charging venues for each person a Meetup brought them in new business. Each model failed until, in 2005, Heiferman and his team, inspired by firms such as eBay and Craigslist, decided to charge all meeting organizers a flat $19 a month; this would not only create a viable revenue stream, but also, presumably, weed out badly planned events. When the announcement was made, the firm lost 95% of its site activity. However, in the years since the announcement, the firm has become a profitable business and, Heiferman estimates that the percentage of quality Meetups has increased nearly 50%.Today, there are over 19 million users of Meetup.com, who participate in nearly 175,000 different Meetup Groups in over 175 different countries. In April of 2013, Meetup.com surpassed 100 million RSVPs.  PURPOSE OF MEETUP.COMMeetup.coms primary purpose is to facilitate offline gatherings of individuals who have met online. Th ese individuals are united online by a common offline interest. Common examples of Meetups include fitness groups, wine tasting groups, book clubs, tutorials, and discussion groups. Meetups can also be held for a variety of business purposes, such as product launches, networking events, product demonstrations and training, CSR events, and focus groups. Meetups website and mobile app facilitate audience building and event planning by providing users the ability to solicit others attendance at events.For $19 a month, you receive access to Meetup.com’s Organizing platform which allows you to schedule the Meetup on a public or private calendar; add an event fee and take payments through Amazon Payments or PayPal; and set up RSVP information and/or a waiting list, as well as automatic reminders to attendees.  What It’s Like To Meetup BENEFITS OF MEETUP.COMMeetups can be used by individuals to organize offline gatherings of likeminded individuals for a common purpose, such as networki ng. Meetups can be used by firms to organize and/or participate in Meetups to engage current customers and/or potential customers in a much more significant manner than a simple Like or Follow. Because you will actually be meeting customers, target consumers and/or influencers in person, the brand impression you leave will be deeper and personal. You can use Meetups to gain consumer, product and brand insights, as well as increase your real-world visibility. You can also use them to launch products, hold trainings (which can strengthen brand loyalty), increase brand awareness through CSR events and other branded events, and generate sales leads. Profiles on Meetup.com can also enhance your online visibility in search results.A mobile app feature, known as Messages, allows users to communicate with each other online extensively before sharing personal contact information. This was launched in August of 2014.  How to Use Meetup.com to Get Clients and Build a Social Life   SETTING UP A MEETUP.COM ACCOUNTSetting up a Meetup account is a simple affair. First, visit www.meetup.com. You can sign up merely by entering your name and email address, or you can sign up by logging into your Facebook account and giving Meetup access to it. Keep in mind, if you go this route, that you will want the Facebook account to reflect your brand message and standards. Under Settings,” fill out the fields completely, so that users can find you and learn about your brand. Use a logo for a photo, and connect your firms social profiles.Before you create your Group, you should have some idea of its purpose and some details about your first Meetup. Then, login and click Start at the top. You will be directed to fill in where your group is located, and up to 15 topics that are relevant to the Group. After that fill in the Group name, Group description, What are members called? and Web address: form fields. Once you’ve done that, and paid the applicable fee for Organizer Dues (Meetup cha rges $45 for a three month term, and $72 for a six-month term, in addition to the flat annual rate of $19 per month), then you are ready to begin organizing Meetups.  USING MEETUP.COM FOR BUSINESS  Meetup.com can be harnessed quite effectively to achieve a number of strategic business objectives including extending reach and visibility, event management, recruitment, sales, and market research. It’s particularly effective with small businesses, and/or narrow markets, but can be used to achieve any of the aforementioned goals with a variety of different firms and industries.Extending reach and visibility  Firms can take advantage of the user base on meetup.com to extend their reach. They can also target customers in their geographic area with Meetups designed to generate sales lead, increase awareness of the brand, and/or conduct market research.Meetups can be especially effective in narrow markets and/or small markets. For example, a small software programming company might create a training Meetup for users of the software. They could use the trainings to gather product feedback and brand insights, deepen brand loyalty, and beta launch new versions of the software. Organizing these kinds of Meetups can also help you set your firm apart as a credible leader in the industry, making you a go-to resource for journalists. Volunteering to serve as a guest speaker at these kinds of Meetups can also increase your credibility. In a small market, a business owner might be a local fishing shop using Meetups to organize fishing trips to generate sales leads and increase brand awareness.A business owner can also sponsor a Meetup. By providing direct financial support (cash), a venue, or other in-kind contributions, a sponsor can be highlighted on the Groups Sponsors page, and/or with the agreement of the Organizer, have branded signage and/or mentions at the event.  Large corporations can benefit from Meetups too by providing locally-based industry-related gatherings. F or example, a national manufacturer of infant toys might host a parenting Meetup in several different cities, containing high concentrations of current customers and targeted consumers.  Planning events  Meetup.com can also be used as an event management platform, particularly for firms that host multiple events as part of their core business/marketing strategy. Organizer tools, such as online payment acceptance, can be expensive to develop and maintain in-house, but come as a benefit of Organizer dues.Recruiting talent  Meetups can also be used to recruit talent in a few ways. Firms and/or their recruiters can host and/or attend networking events in their industry that may attract talent they can recruit directly. For example, a recruiter can run a search for Meetups of a particular industry topic in a particular geographic area, then visit the page and look through the attendees, supplementing this initial query with a review of the attendees other Groups and Meetups attendee, as well as LinkedIn and other social networking profiles as necessary, to prescreen promising candidates. Firms can also use Meetups to Organize recruiting events expressly designed to fill openings.  Initiating new deals  Firms can also take advantage of industry networking and/or social Groups for B2B marketing and sales purposes. Business development (sales) staff may be able to mine events for decision-makers at other firms, meet them, and pitch their products and services to them at the Meetup itself or at a time in the future. They can host the Groups, and in doing so, present themselves as a credible industry voice, paving the way for deal making. They can also search the Meetup.com site for details about decision makers at key firm and use this business intelligence when approaching or negotiating with them.  Learning about market developments  Industry networking Groups are also a good way to obtain insights about new trends that may affect your industry. You can join Groups p opulated by users of your product or service to gain brand/product insights from those users directly. You can also host and organize Groups of influencers and innovators in your industry to learn what new projects are being developed and evaluated. MEETUP.COM TERMINOLOGYSome of the key terms critical to understand and using Meetup.com are:Groups: a local collection of like-minded Meetup users who plan and organize Meetups around a specific topicOrganizers: Meetup users who plan and host Meetups. They pay Organizer dues to useSponsors: individuals or businesses who provide direct or inkind contributions to a Meetup Group  BEST PRACTICES / CASE STUDYBest practices for using Meetup.com has as much to do with perfecting offline event management skills as it does properly employing the sites online social media tools. Offline, you should:Make sure your Meetups are emotionally compelling and resonate with your attendees. Have fun, tug at the heartstrings, make them laugh. Creating positi ve memories they associate with your firm will build and deepen brand loyalty.Brand your Meetup, but dont overdo it. Meetups shouldnt be treated as formal marketing events like industry conventions or trade shows. Make sure your Sponsors don’t overload your Meetup attendees with advertising either.Take pictures of your events. Better yet, capture video. Use both to create excitement for upcoming videos. Let attendees know you are shooting them, and incorporate a media release statement into your registration materials that gives you the right to use their image in your print and digital marketing materials.Schedule Meetups consistently, with a diversity of speakers, in a variety of formats, and on an assortment of topics. Experiment and see what works, but try to settle on at least a consistent time and location to enhance the likelihood of repeat attendance.Allow attendees adequate time to RSVP.Make sure that you or your firms representative can represent the firm well through at tire, product/service knowledge, and personality.Communicate as much detailed Meetup information as thoroughly as possible. Have a contingency plan (including how you will communicate that contingency) in case of a necessary cancellation. People showing up to a canceled event is not the kind of association you want attribute to your brand.Follow up for feedback on your Meetup from participants and act on insights. Pay attention to those who take the time to review your Meetup.Dont be afraid to charge to offset expenses, especially if you are a small business. Those who pay are very likely to attend. And in cases where the interest involves exclusivity such as luxury or elite gatherings, a high fee may denote value to members.Join a Public Relations Meetup Group and use what you learn to publicize your Group.Often forgotten, thank people for attending in person when possible, and online when necessary.Online, you should:Incorporate photos into your Meetup Organizer profile.List your Group under fifteen topics â€" the max, to ensure maximum visibility.Write a clear description of what the Group is about and who can/should join, as well as what they should expect.Promote your Meetup through your other social media channels to grow membership. Share post-event photos and video on Facebook, Twitter, and the like.Incorporate Meetup Speaker bios and online profiles onto your event page to increase the likelihood of high attendance.Attach handouts and worksheets to your Group and request that members bring them for use during your event. You save the paper and can incorporate branded messages on the materials. Do not overwhelm attendees with this branded material, but do not overlook this opportunity either.Follow your Meetup attendees online on their social networks after your Meetup and engage them to increase the likelihood they will participate in future Meetups.A great example of a Meetup used to target a narrow market is New York City Gaming Monthly, started by serial entrepreneur Brad Hargreaves, founder of a number of gaming companies. From his blog, he discusses creating a Meetup Group to bring together game developers from a number of different industries in New York City, which he notes, has a siloed tech landscape. The Meetup began in 2009 at a bar in the Lower East Side and had between 55 and 75 attendees weekly for the first ten months. By experimenting with speakers, time, location, and themes, by the following year he was able to increase the number to over 90 and start to attract sponsors. Today the Group, now the New York City Games Forum, counts nearly 4,000 members, a wider variety of content, and regular sponsors. He’s been able to use it in his efforts to find the next big thing in gaming. It’s also gotten him PR â€"pieces from the likes of Business Insider and New York Convergence (much cheaper than a PR agency at $19 a month). Other gaming firms have been able to demo games with participants and offer training at cos t (for revenue) and for free (to strengthen brand loyalty).Image credit:  Wikimedia commons under public domain.

Joseph Haydn and His Contributions to the Musical World...

Joseph Haydn is known as one of the most profound composers of the classical period. His efforts towards the musical world are now legendary as are his pieces of which he specialised and strongly produced Symphonies and String Quartets. He also took part making history creating sonatas and piano trios. Born on the 31st March 1732, the Austrian born composer grew up in the small farming village of Rohrau (located near the border of Hungary) with his father Mathias Haydn who made money as a wheelwright and helped out in the mayors’ office, his mother Maria Koller who was a cook for the palace of Count Harrach as well as eleven other siblings of which he was the second oldest. His family was quite musical as his father was a self taught†¦show more content†¦He then rented an attic where he lived and spent ten years teaching students how to play musical instruments and sing in different opera styles. When he had decided to move on he was hired as a personal attendant and accompanist by the famous Italian composer called Niccola Popora. Whilst working for Popora he lived in an attic were he practised the violin and clavier in his spare time. Popora taught him lessons on how to speak Italian and compose pieces of music and being enthusiastic Haydn learnt fast. He also became accomplished at composing and was later recognised to some as â€Å"The Composer of his time†. A few years later he was appointed an official musician by Countess Thum and Count Mozarin gave him the opportunity to be a music director. In 1762 he was also appointed an official musician by Prince Anton Esterhay whom asked him to become vice Kapellmeister until later when he became the main Kapellmeister. At this time he had a lot on his plate and eventually composed eleven operas, sixty symphonies, five masses, thirty sonatas, one concerto, and hundreds of shorter pieces for the Prince. Soon he was seen as a humorous person and many were touched by his positive way of life. His students valued their coaching and felt lucky to have learned from the likes of this great composer. Among the composers who looked up to Haydn was the soon to be arising star Mozart who looked upon him as a mentor and a master of the composing techniques. AsShow MoreRelatedMozart and Haydn Essay1209 Words   |  5 PagesTwo of historys greatest figures in the development of Classical style music during the eighteenth century were Wolfgang Amadeus Mozart and Joseph Haydn. Both men worked together and were very close friends while living in Vienna. Between the two, Joseph Hayden and Amadeus Mozart devoted much of their music for composing symphonies, minuets, librettos, sonatas, concertos, masses, oratorios and operas. While both men achieved popularity and status during their time, they also discovered that successRead MoreJoseph Haydn ( 1732-1809 ) And Ludwig Van Beethoven915 Words   |  4 Pages Both Joseph Haydn (1732-1809) and Ludwig Van Beethoven (1770-1827) as composers, had elements of their environment, personalities and emotions that served as creative inspiration in their music. Both composers’ contributions had profound effects on Western music. According to Greenberg (2009), music composers are basically just people â€Å"who generally prefer their own company to that of others and work best when left alone; they have typically a rather intense personality, not necessarily an antisocialRead MoreLudwig Van Beethoven s Influence On The Classical Era938 Words   |  4 Pagesa young age and he soon became a pioneer in the world of music for breaking the traditional bounds of style and form. Over the course of his life, Beethoven produced nine symphonies, seven concertos, and a total of forty-two sonatas. Although these numbers are few when compared to other composers such as Joseph Haydn, his work was very substantial. Ludwig van Beethoven’s compositions were greatly influenced by the changes in the world around him. His ability to stray away from the practices that restrainedRead MoreLudwig Van Beethoven, One of the Greatest Composers of the Roomantic Period1099 Words   |  4 PagesThe Life of Ludwig van Beethoven Multitudes of music books recount the life of Ludwig van Beethoven and his contributions to music. There are many different texts that provide hard evidence that he was an individual who went on to become one of the best-known composers of all times. The early life of music saw many composers try to succeed with writing and publishing music. However, Ludwig van Beethoven emerged to become a crucial figure during the transition from Classical to Romantic erasRead MoreBiography Of Ludwig Van Beethoven s Influence On The Development Of World Music957 Words   |  4 Pagesone of Vienna’s classical music representatives. His music had a great contribution to the world music. He set the culmination of classical music in the Classical Era (1750-1820), while opening up the road of the romantic music in the Romantic Era (1820-1900), played an important role on the development of world music. He created â€Å"nine numbered symphonies, 32 piano sonatas, 20 violin sonatas, 16 string quartets, an opera and two mass†( Wikipedia) in his life. These works have a profound influence onRead MoreThe Age Of Enlightenment : Classical, Romantic, And Modern1023 Words   |  5 Pageshistory, music has transformed and evolved from style to style with numerous contributions by many composers and musicians that have dedicated their lives to changing the music world. We saw huge changes in styles between each musical era. From 1750 until the present day, there have been three major musical eras: classical, romantic, and modern. All three of these eras have brought new and innovative ideas to the world, but they are all drastically different stylistically, philosophically, and musicallyRead MoreMusic During The Classical Period Essay1833 Words   |  8 Pagesextraordinary significance: Joseph Haydn, Wolfgang Amadeus Mozart, and, later, Ludwig van Beethoven. Music from the Classical period is characterized by balance, simplicity, and logic which make it easy to understand. The general public related quickly to simple, shorter melodic phrases and uncomplicated accompaniments. Following are some general characteristics of Classical music. * Melody Balanced and symmetrical patterns form well-defined, usually short musical phrases that give listenersRead MoreBiography of Ludwig Van Beethoven3909 Words   |  16 PagesBirth: 1770 in Bonn, Germany Death: 1827 in Vienna, Austria Nationality: German Occupation: composer Source: Encyclopedia of World Biography, 2nd ed. 17 Vols. Gale Research, 1998. Updated: 05/18/2006 TABLE OF CONTENTS Biographical Essay Further Readings Source Citation Updates BIOGRAPHICAL ESSAY The instrumental music of the German composer Ludwig van Beethoven (1770-1827) forms a peak in the development of tonal music and is one of the crucial evolutionary developments in theRead More Beethoven Essay2971 Words   |  12 PagesBeethovenamp;#8217;s funeral. They express the regret and sense of loss felt by people all over the world as they caught news of his end. Beethoven was and is a cornerstone for music of all kinds in that he combined new color, imagination, structure and expression to further capitulate the evolution of this great form of art. Beethoven was not only a great musician, but also a modest, caring sole. His music brought inspiration and illumination to those who listened and Beethoven wanted it so. It isRead MoreThe Music That Have Changed The Face Of Music1375 Words   |  6 Pages1770 in the city of Bonn. His father, Johann van Beethoven was a singer and terrible alcoholic. He was locked in a cellar, flogged, and made to practice for hours upon hours. He was also beaten for any mistakes made while playing piano. Beethoven’s father hoped he would be a musical child prodigy just like Wolfgang Amadeus Mozart. When Beethoven turned the age of ten, he dropped out of school to pursue studying music full time. When his father’s health began to decay due to his alcoholism, Beethoven

Topics for Process Essay Secrets That No One Else Knows About

Topics for Process Essay Secrets That No One Else Knows About Life, Death, and Topics for Process Essay In the procedure for choosing custom essay writing services, you may have plenty of questions lacking answers there's a selection of websites specializing in custom. You will have to make certain there is enough information regarding the subject available. Just pick the category which suits you best and tackle because many topics as possible. Don't forget that a process essay is one which examines a particular procedure or process. In most cases, it will require that you go through the task yourself. Writing an essay is a vital role in academe life. The process essay starts with the very first step in a procedure and proceeds in time until the previous step in process. The Birth of Topics for Process Essay The instructions about how to write process essays should also end up being beneficial for readers. Therefore, so long as you follow our tips, you will have the ability to deliver a brilliant essay. Since you may see, writing a process essay is not quite as hard as you thought. Writing a process essay is quite easy, but only once you know the step-by-step approach which allows for crafting a brilliant paper. There's no ideal solution on the best way to compose an effective essay. 1 type explains the best way to do something. Make certain you make a comprehensive interpretation of each process in the most fascinating way so to capture the interest of your reader. Write a guide on getting along with a person who's tough to live with. As a result, before you begin writing, create a comprehensive collection of the tools or materials the reader will want to complete the task you're explaining. Make sure that the reader knows everything involved with the process you're writing about. He is more likely to finish directions that they can easily skim through. He should be able to follow the directions your essay and successfully do what you are explaining. The Secret to Topics for Process Essay In the long run, it's important to pick topics that one feels comfortable to write on so you can do justice to them. If you are interested in an up-to-date topic, choose one of the recent issues happening on the planet. Don't forget your presentation topic needs to be related to your audience. If you are searching for some presentation topics in a particular field, attempt to consider something you already know about. The process essays are normally written for companies or people who need tutorials. The essay topics are categorized in various groups only for the ease of readers. Finding topics for a process essay isn't a difficult job. Most the topics employed for writing process essays are associated with academics. You can find with new ideas for young girls who aspire to become one if you've got the present of style. There's more useful details on presentation suggestions and intriguing presentation topicsfor you to make the correct option. The option is always wide! Picking a great topic makes it simpler to write since there's a need to influence the range of the topic that's neither too narrow nor too wide. Describe the preparation one should do to run a lengthy race or marathon. It is not really easy to compose a how-to essay. Select a field you're even passionate about. Following that, you will be in a position to compose an introduction to the essay.

Reading and watching are totally different Free Essays

Reading and watching are totally different: one describes things by words, while the other uses visual actions. To some people who enjoy reading, they can find interest in books with imagination. Personally, I like movies more than books, because I can understand more by visualization. We will write a custom essay sample on Reading and watching are totally different or any similar topic only for you Order Now When I read â€Å"A Rose for Emily,† I couldn’t understand the story at first. Then when I watched the movie, it helped me to understand more about what’s going on around Emily, with more details and chronological events. The story told in Faulkner’s order is not chronological which is harder for reader to understand. I found out some differences of the story in the book compared with the movie. In the book, the author mentions about the taxes more than in the movie. The mayors send to Emily a tax notice but there is no reply. They write her formal letter, and even come to her house to talk about it. The only sentence Emily can say to them is that â€Å"I have no taxes in Jefferson.† The movie only shows a scene that Emily received a lot of tax notice letters which she has never replied once. After her father’s death, Emily becomes poor and has no income since she has been only depending on her farther. I guess in the movie, it focuses more on her relationship with Homer which the book doesn’t show much. I didn’t know Emily sleep with Homer until I saw the movie. As I read the title of the book, I expected something must be related to rose in the story, but I couldn’t find it after I finished the story. I were surprised by the end of the movie, when Emily died, people put a rose in her tomb which made more sense to me due to the title. One more different thing is the strand of gray hair is found in Homer’s hand but not on the pillow as it is in the book. At the end, the story remains a mystery about Emily and Homer. Why does Emily kill Homer? And when is it in the story? Does she sleep with him everyday or just the last day of her life? Does Tobe fall in love with Emily? These questions were neither answered in the movie nor in the book. The author left us something to think about, something to criticize on our own. In my opinion, I think that Emily kills Homer because she loves him and she wants him to be with her for the rest of her life. We all know that Emily falls in love with Homer, but what about Homer? Does he love her? All the people in town are saying that Homer is not a marrying man. So, even though they are dating and sleeping together, Emily knows that he will not marry her, and one day he will leave her just like her father. This makes her think about a way to keep Homer with her forever. I guess this is the reason she wants to kill him. There is a scene where they meet at the door of a drug store, in which Homer doesn’t show any respect or kindness to her. That makes Emily more determined about her plan of poison Homer. At the end, her cousins find Homer’s body on the bed and a strand of gray hair on his hand. This indicates that Emily does sleep with the death body but we don’t know when Emily has been doing that. So, I still wonder that how come she doesn’t kill herself after him since she has nothing left. How to cite Reading and watching are totally different, Papers

Starbucks Companys External and Internal Analysis

Abstract Starbucks was started in 1971 and since then, the company has expanded very fast. It now has over 15,000 stores in over 44 countries. Starbucks seeks to sell experience, and not just coffee.Advertising We will write a custom case study sample on Starbucks Company’s External and Internal Analysis specifically for you for only $16.05 $11/page Learn More The company had previously relied on word of mouth and a strong global brand as part of its marketing efforts However, with competition getting stiffer by the day, Starbucks has had to employ various promotional strategies such as the use of loyalty cards. Although Starbucks was very successful in the United States, this success was not replicated in the Australian market. This is because by the time the company ventured into the Australian market, smaller boutique-style coffee shops in the country had already gained popularity with coffee drinkers since they offered personalized and service s. In addition, the discerning nature of the Australians, along with the fact that they had already developed sophisticated palates meant that Starbucks did not appeal to the locals as the management had anticipated. Some of the lessons that other aspiring companies who want to venture into the international market can borrow from the failure of Starbucks in Australia is that it is important to study, adopt and embrace the cultural differences in a given country. The report further recommends that Starbucks should consider forming partnerships with local companies in the coffee industry. In addition, the company should consider diversifying to other food products besides coffee in a bid to cushion its revenue collection during harsh economic conditions. Report Purpose The purpose of the report is to examine the external and internal analysis of Starbucks. In addition, the report shall also explore Starbuck’s failure in Australia, and the reasons behind this failure. Also, the report shall endeavour to provide recommendations for the case study in view of the marketing issues raised.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Brief overview of the company The history of Starbucks dates as far back as 1971 when Starbucks opened its first coffee store in Seattle’s Pike Place market (Patterson et al. 2010). In 1992, Starbucks became a publicly-listed company. By this time, the company already had 140 stores in operation. By 2008, Starbucks was opening 8 stores per day. At the moment, Starbucks is ranked as the leading global coffee chain operator. It has operations in 44 countries, with over 15, 000 stores in operation (Patterson et al., 2010). Starbucks has also been successful because it has managed to create an atmosphere that enables customers to relax away from home. Organisations make use of marketing communication as a strategy to differenti ate, position, as well as tangibilise the service. In this case, brand is vital to convey the company’s image. The branding symbols should be easily recognised. In addition, the brand image should also have appealing attributes. In the case of Starbucks, the company’s logo still retains the mar maid image that was adopted upon its inception in 1971. However, the management recently modified the logo in which the words ‘Starbucks Coffee’ were removed. This is a positioning strategy that will allow the company to trade in other products besides coffee, including music, alcohol, and ice cream. Starbucks External Analysis Political/ Legal environment Starbucks imports coffee beans from different countries and each of these countries has its own tariff and customs regulations. In addition, any political upheavals in the countries where Starbucks imports its coffee beans would greatly interfere with the company’s operations. Starbucks is expected to file for all important permits and forms, before it can be authorized to conduct business in a foreign country (Buckstein, 2010). The business operations of Starbucks will also be affected by local and federal laws and regulations. Economic environment The global financial crisis of 2008 greatly affected the operations of Starbucks in various countries. The recession resulted in an increase in the operational costs of the company (Bureau of Labor Statistics, 2011).Advertising We will write a custom case study sample on Starbucks Company’s External and Internal Analysis specifically for you for only $16.05 $11/page Learn More The coffee industry is demand- driven and when economic conditions are harsh, consumers treat coffee as a luxury and this affects sales (World Bank, 2010). Exchange rate and taxation shall also affect the operations of Starbucks through currency conversion. Socio-cultural environment Consumers across the world are increasingly dem anding fair practices, and this has seen many firms change their operating practices in order to accommodate these demands (Northey, 2007), and Starbucks is no exception. The company implemented the C.A.F.E program with a view to addressing issues raised by customers regarding Starbucks’ social reasonability (ICO, 2011). The company has also had to adjust its product offerings in order to meet the growing demands of the rising number of educated and health conscious consumers. For example, Starbucks now non-fat milk coffee (Wall Street Journal, 2009). Consumers are also increasingly becoming aware of the need to reduce their sugar intake and Starbucks has also had to adjust the sugar content of its coffee products as well (Wall Street Journal, 2009). Technological Segment Advances in technology affect product innovation, product services, customers’ store experience, and the way organizations are able to interact with other business partners. Technological improvements can enable a company to market its products directly to their target market using emails, text messages, and social network sites as well (Moreno, 2008). Through the use of technology, Starbucks has managed to change its product mix to suit new market segments. A good example is the company’s VIA ready brew (Starbucks, 2011) and internet surfing srevices using Wi-Fi internet connectivity (Oliviera, 2011). Competitors The two main competitors of Starbucks are MacDonald’s McCafe and Dunkin Donuts. On the one hand, McCafe maintains a low price strategy o its products (Burritt, 2007). On the other hand, Dunkin Donuts offers customers a variety of coffee flavors to choose from, in addition to its emphasis on quality (Dicarlo, 2004).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Customers Starbucks provides interpersonal services to its customers in whereby there is high contact between baristas, staff, and customers (Miller, 2010).. The company has tried to change the formula of some of its products to suit the tastes and preferences of customers in certain markets (Patterson, Scott Uncles 2010, p. 44). The contact personnel at Starbucks play a very vital role in enhancing relationships with customers. In this case, these contact persons act as the company’s brand champions. The management at Starbucks recognizes the important role played by the staff and Baristas, which is why they offer rewards and incentives in recognition of their exemplary work. Internal Analysis Products Starbucks boasts of a wide variety of over 30 coffee products that customers can choose from. The company is always introducing novel products in the market to suit the changing demands, tastes and preferences of its growing customer base. Some of the notable new products inc lude â€Å"Instant via Ready† and â€Å"Tazo Tea Infusions† (Patterson et al., 2010, p. 44). Price Starbucks’ products are priced at a premium owing to the perceived upscale image in the eyes of the consumers. In this case, Starbucks uses high pricing to differentiate itself from the rest of the competition (Starbucks, 2011). Place Most Starbucks coffee stores are located in neighborhoods with high traffic. The company’s coffee stores are also located in different large chains. The â€Å"third place† concept as practiced by Starbucks has helped to turn its stores into an ideal environment away from home where customers can relax, surf the internet, or listen to music (Patterson et al., 2010, p. 45). Promotion One of the fundamental requirements for successful promotion is to facilitate friendly and smooth interactions among the company’s representatives and the market without compromising the efficiency manner in which a company is able to o ffer its services to the target market. Until very recently, Starbucks has relied on word of mouth and its large store presence as its advertising and promotional and advertising tools (Patterson et al., 2010, p. 45). The management was convinced that a memorable and distinct brand would result in customer loyalty and repeat business. However, as competition becomes stiffer, Starbucks has had to embrace various promotional strategies. The success of any service firm largely depends on the ability of the organisation in question to target, acquire, get hold of, and retain keep the ‘right’ customers. Good organisations are mainly based on cultivating customer retention relationships, as opposed to the acquisition/transaction mentality. Starbucks is one such organisation. The firm knows that a loyal customer is often a reliable source of revenue for the firm for many years, and hence viable business. This has seen Starbucks launch the Starbucks Card (Starbucks, 2011) to fa cilitate customer loyalty. Starbucks has also embraced a philanthropic philosophy as a tool for promotion. The company contributes to different non-profit organizations in a bid to enhance brand awareness and image among local communities. Response to Case Study Questions Starbucks’ problems and analysis of its failure The coffee culture in Australia is both mature and sophisticated. By the time Starbucks ventured into the Australian market in 2000, the country already had in place a thriving urban cafà © culture. The smaller boutique-style coffee shops are very popular with Australians because they offer personalized service, familiarity, and intimacy (Patterson et al., 2010). Starbucks was unable to replicate the experience offered by the boutique-style coffee shops is Australia. Years of coffee drinking has seen many Australians develop a more sophisticated palate and as such, they are able to enjoy a stronger and straighter coffee with no need for flavours and syrup shot s to disguise the taste (Patterson et al., 2010). Coffee drinkers in Australia can be discerning and are therefore not easily dissuaded by foreign coffee companies (Patterson et al., 2010). Starbucks failed to adequately analyze the existing coffee culture in Australia, and this could have precipitated its failure. Considering that Starbucks’ coffee is priced at a premium, the fact that baristas and the staff had limited time to engage with customers was proving to be counterproductive to the very premises on which Starbucks was built. Imitation of Starbucks’ concept by such competitors as McCafe and Gloria Jean’s also played a role in the failure of Starbucks as customers could no longer identify Starbucks’ unique selling proposition relative to its competitors (Cateora et al., 2011). Lessons for other service firms crossing international borders A lot of service firms crossing international borders can learn a lot from the failure of Starbucks in Austra lia. One of the lessons learnt is that it is always important to recognize and appreciate the importance of local culture. Companies keen on venturing into the international market must be prepared to encounter various obstacles (Cateora et al 2011). Multinationals should be in a position to adapt environmental differences between markets successfully. Another lesson that firms can learn from the failure of Starbucks in the Australian market is that it is always important to keep sight of the principles that made you successful in the first place. In the case of Starbucks, the company became successful by selling experience, and not coffee, as epitomised by the insistence on baristas and staffs to great customers warmly within five seconds of entering a Starbucks store, and also recalling the names of the most frequent customers (Cateora Graham, 2007). However, when the company decided to implements KPTs, it lost sight of the very things that made it successful. Recommendations Bas ed on the foregoing arguments, the following recommendations are made to enable Starbucks enhance its business philosophy in the face of increasing competition and challenging business environment: Starbucks should continue to be more innovative in the design and development of new products. Such a move would impact positively on Starbucks’ business model. The company should consider partnering with other firms in foreign markets so that it can ride on the success of the local company. This would also reduce cultural resistance. Starbucks could also consider partnering with other unrelated firms such as airlines and multinational retail chains like IKEA and Wal-Mart, car washers, and cinemas. It is becoming increasingly important for firms to work closely with competitors (Walters Rainbird, 2007) and as such, Starbucks should also consider entering into a partnership with fast-food chains in a bid to improve its coffee offer, in addition to fighting stiff competition from s uch direct competitors as McDonald’s. Conclusion Starbucks sells experience, and not just coffee. The company’s stores are normally located conveniently on busy streets and in major malls that command heavy traffic. The company enjoys a superb distribution channel. Until recently, Starbucks has relied heavily on word of mouth and its strong brand as the main marketing tools but with increased competition and imitation, the company has moved fast to enhance repeat business and customer loyalty. The company has had to contend with various legal, political, economic and social factors as it undertakes its business activities. Starbucks failed in its maiden venture in the Australian market because by the time it was setting up shop in the country, Australians were already used to a coffee drinking culture that had been started by boutique-like coffee shops. These shops provided personalized, individualized and intimate service, something that Starbucks could no longer pro vide. Also, Australian coffee drinkers had already developed a more sophisticated palate following years of drinking coffee, meaning that they demanded stronger and straighter flavor that did not require the use of flavors and syrup shots to disguise the taste. The report recommends that Starbucks should consider forming partnerships with local coffee companies to avoid failure owing to cultural differences and business principles. Starbucks should also continue to be produce innovative products in order to capture the changing tastes and preferences of its growing consumer base. Reference List Buckstein, J. (2010). Savvy Shoppers in a Brave New World. Bottom Line, 26(4), 28. Burritt, C. (2007). McDonald’s challenging Starbucks with cheaper coffee drinks. Web. Bureau of Labor Statistics. (2011).  Regional and state unemployment  Ã¢â‚¬â€2010  Ã‚  Annual averages. Washington, D.C.: Department of Labor. Cateora, P. R., Graham, J. L. (2007). International Marketing. New Yo rk: McGraw-Hill Irwin. Cateora, P., Papadopoulos, N., Gilly, M., Graham, J. (2011). International Marketing. Ontario, Canada: McGraw-Hill Ryerson Higher Education. Dicarlo, L. (2004). Dunkin’ Donuts Vs. Starbucks. Web. ICO. (2011). Sustainability Inititives. Web. Miller, C. C. (2010). Aiming at Rivals, Starbucks will offer Free Wi-Fi. Moreno, J. (2008). CONSUMERS / Blending coffee and frugality / A once-piping-hot trend cools off as java lovers try to economize. Houston Chonicle, 1. Northey, J. (2007). The Canadian coffee consumer: Understanding consumer  preferences for Fair Trade coffee products. Ontario, Canada: A I. Patterson, P. G., Scott, J., Uncles, M. D. (2010). How the local competition defeated a global brand: the case of Starbucks. Australasian Marketing Journal, 18, 41–47. Starbucks. (2011). Starbucks to Expand Premium Single-Serve Coffee Offerings. Web. Walters, D., Rainbird, M. (2007). Strategic Operations Management – a value chain  approa ch. New York: Palgrave. Wall Street Journal. (2009). Dieting: Sugar is the New Fat. Wall Street Journal, p. A14. World Bank. (2010). Global Economic Prospects: Fiscal Headwinds and Recovery.  Washington, D. C.: World Bank. This case study on Starbucks Company’s External and Internal Analysis was written and submitted by user Isabella Henderson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.